40 UROLOGY, URO-ONCOLOGY AND SEXOLOGY UPDATE The 2023 Hollard Daredevil Run for Prostate and Testicular Cancer This year's Hollard Daredevil Run was was another huge success. The event takes place annually in September, which is prostate cancer awareness month. Thousands of men and boys, wearing their purple Daredevil speedos, run through peak hour trafc in Johannesburg to raise awareness about prostate and testicular cancer. After a two-year, lockdown-induced hiatus, the in-person event once again took place in September at Zoo Lake Sports Club, Johannesburg with over 2 300 men running through rush-hour trafc. The advent of Covid 19 meant that the event had to be held virtually for the past 2 years. Happily, this has actually increased participation by 1500 with neighbourhoods, schools, corporates and sports clubs arranging over 260 satellite runs around the country. “We are blown away by the support we have received from around the country. The act of stripping down to nothing but a speedo is not only daunting for runners, but also challenges stereotypical male behaviour, which often stops men from tackling health issues,” says Heidi Brauer, Chief Marketing Ofcer at Hollard. “With this event, we are asking South African men to confront male cancers head-on by showing that they're not afraid to run in a speedo, not afraid to talk about cancer and not afraid to get checked. Because catching these cancers early means better futures for those men unlucky enough to contract them, better futures for their families, and, ultimately, better futures for communities around the country.” “Running in just a speedo is something that asks a lot of men, more than most people understand. But dealing with cancer asks a great deal more. And that's part of why this platform works so well in helping people understand the importance of catching these cancers early”, says Warwick Bloom, Head of Group PR at Hollard. Runners at Lions Head Cape Town Nikki Belford Group Sponsorship Manager Hollard, Warwick Bloom, Head of Group PR at Hollard and Andrew Oberholzer, CEO The Prostate Cancer Foundation.
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